Spending $100,000 on digital ads sounds like a dream to some and a nightmare to others. For me, it was a little bit of both. When I first got the opportunity to manage a six-figure ad budget across Google and Meta (formerly Facebook), I felt excited, confident, and slightly terrified. There’s something uniquely sobering about […]

Over the past few years, voice search has quietly gone from a novelty to a daily habit for millions of people. Whether it’s asking Siri to check the weather, telling Alexa to play a song, or using Google Assistant to find a nearby restaurant, voice search has become an integral part of how we access

Starting a business is one of the most exciting things I’ve ever done. I had an idea I believed in, a partner who shared my enthusiasm, and what I thought was a clear vision of success. But within a year, the whole thing unraveled. My first startup failed, and at the time, it felt like

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